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DelFrescoPure® Announces Second Phase of Strawberry Expansion

Seventeen Acre Expansion of Local Greenhouse Strawberries

KINGSVILLE, ONTARIO, August 2, 2018– With the increasing demand of locally grown greenhouse strawberries, DelFrescoPure® announces Phase Two of its greenhouse strawberry production expansion from six acres to a total of seventeen acres of strawberry production. The expansion will be in full production by November 2018 in order to fulfill marketplace demands of Ontario greenhouse grown strawberries from national retailers and consumers.

“Since our first introduction of our YES!Berries Your Everyday Snack!™, the national and local retailers have shown tremendous support of our Ontario greenhouse grown strawberries program!” said Carl Mastronardi, President of Del Fresco Produce Ltd. “With the commitment of the retailers and consumer demand, we continued with our vision on becoming the largest strawberry greenhouse grower in Ontario under lights.”

The expansion features innovative technology for growing in all seasons, including energy curtains and high-pressure sodium grow lights to provide a seven hundred fifty thousand square-foot controlled microclimate environment for growing strawberries. With the additional acreage, DelFrescoPure® is Canada’s largest greenhouse strawberry grower in a controlled environment with high-pressure sodium grow lights.

 “Our consumers are looking for a tasty strawberry with home-grown flavor!” commented Ray Mastronardi, Vice President of Sales. “With our innovative growing practices, we offer a high brix level strawberry full of traditional strawberry flavor and only use integrated pest management to deliver a clean and pure strawberry.”

DelFrescoPure® brands greenhouse strawberries under YES!Berries Your Everyday Snack!™ in two convenient packaging options: a 12oz and a 3 pack of 4oz on-the-go STACKERS™ with local and national retail partners.

Contact sales@delfrescopure.com to learn more about the program or visit yesberries.ca.

About DelFrescoPure®

DelFrescoPure® is an innovator and leader in the premium greenhouse industry that grows and markets greenhouse tomatoes, peppers, cucumbers, beans, eggplants and strawberries. We are family-owned and have been operating for over 50 years in Kingsville, Ontario, Canada. We pride ourselves on the quality of our produce, unsurpassed flavor and personalized customer service. Learn more at DelFrescoPure.com.

For more information, contact Fiona McLean, Marketing Manager at news@delfrescopure.com.

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